Doaktown: Making Heritage Visible
Heritage spotlight
Since opening in 1983, the Atlantic Salmon Museum has played an important role in promoting the conservation and history of the Atlantic Salmon in the Miramichi region. But for years, buildings along Main Street blocked the view from the road — you could drive right past without knowing it was there.
That changed in 2025. We acquired and donated four parcels of land along Main Street at $75,000 each, removing buildings that previously obscured sightlines to the museum from the road. The result: clearer visibility, more visitors and room for the museum to grow.
"As a result of the donation, we saw an increase of tourist visits this summer, many of whom said they did not realize that we were there," said Barbara Long, President of the Atlantic Salmon Museum's Board of Directors.
The museum plans to use the donated land to expand its site and undertake beautification on the property as it continues to pass on knowledge about the heritage of fly fishing and the importance of the Atlantic Salmon along the Miramichi River.
Doaktown is home to our sawmill, woodlands operations, and part of a region where the health of the river and the forest are deeply connected. Supporting the museum means supporting the story of that connection — and making sure it's visible to anyone passing through.